Social Networking can be used to further advertise a firm's products to its users. In addition, it can also collect information from its consumers based on the feedback they give. Nowadays, Facebook users can create a page about their product or a firm can create their own Facebook account and use it to advertise their products or provide weekly updates or questionnaires to further survey their audience's thoughts and interests. In a more personal perspective, social networking has now become a norm in the modern world, as much of everyone you know has at least one of the following apps: Twitter , Facebook , Instagram , or Snapchat . Especially when living in urban areas, everything is fast-paced and typically, people don't have time to casually meet on their 'free time' (due to commuter inconveniences or just the desire to have a small conversation instead of spending your ENTIRE day with this one person), so these apps help people connect each other and see w